SEO
SEO Pricing
Are you wondering what the costs are for implementing SEO on your website? find out what affects the SEO budget and check out pricing offered by Delante.
Why is it worth investing in SEO?
The percentage of Internet users is on the rise each year and SEO is now seen to be one of the key and innovate methods in reaching new recipients for business around the globe. Many potential customers search for information about products or services using search engines and SEO is a fundamental solution that can support your online fight for new buyers and business promotion – worldwide.
SEO (Search Engine Optimization) is one of the most common forms of online marketing. If you want to improve your website visibility, SEO can be your recipe for success. SEO is a continuous, long-term process and, there’s no place for cutting corners. Diligent and consistent work can bring you numerous benefits, not only in terms of greater visibility and organic website traffic but also in terms of a higher conversion rate.
The biggest advantage of SEO is that long-term work translates into long-lasting results. Of course, everything takes time (we’ll explain it later in more detail) but you can sleep soundly knowing that conducting SEO activities will bring you profitable results (especially when taking into consideration that your market rivals and Google algorithms are constantly developing).
Comparably higher ROI (return on investment) is another advantage of SEO. However, in this case, SEO results don’t happen overnight. You’ll need to be patient to see first increases and successful results (from a few to several months) but we can assure you, it’s worth the wait! Your ROI will improve over time.
SEO brings numerous benefits such as developing your business, outdoing market rivals, getting to know the preferences of potential customers, positioning yourself as an expert, improving brand recognition, and inspiring trust. Sounds appealing, doesn’t it?
SEO Pricing - how much does the SEO process cost?
If you’ve already made up your mind and are sold on the idea of investing in SEO, you’re probably wondering how much it will cost. So what’s the SEO pricing breakdown look like for your business? The answer is it depends. Because our services are bespoke and designed for each individual business, there’s no ‘one size fits all’ scenario for an SEO price.
It can be assumed that the SEO budget starts from 400-550 USD a month. However, we price each service individually, taking into consideration numerous factors such as current positions of phrases, online visibility of your market rivals, or your domain history and authority. Consequently, it’s hard to give one fixed amount before we assess your wants and needs. At Delante, we know from experience that every customer, industry, and website is different and require different activities all with an individual approach. Moreover, the SEO process involves numerous specialists and resources which translates into various costs.
If you want to find out more on what the cost is of doing SEO for your website, get a free quote!
Jutta Kamp
Marketing Manager
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Global SEO
SEO Budget - What affects SEO pricing?
Each SEO pricing structure is determined individually, we take into account numerous factors. Find out what elements have an impact on the SEO budget and what affects the costs of doing SEO.
A word from our experts
We fully appreciate that sometimes it’s hard to make up your mind and decide whether to invest in SEO or not. To make the right and responsible decision, you should determine and be able to openly talk about your expectations and objectives that are supposed to be achieved through SEO.i
SEO pricing is affected by numerous factors such as the industry you operate in, the competitiveness of your product range, the activities of your market rivals and, the current condition of the website or market you want to reach. Your (already mentioned) expectations also affect the costs. That’s why it’s crucial to create an offer that takes into consideration all of the abovementioned elements. It’s from that point that you’ll be able to see what the real price of doing SEO for your website is and what measurable results can be achieved within the budget.
SEO pricing - subscription business model
When discussing SEO pricing within the industry, it’s impossible not to mention the different settlement methods – the two most popular models include subscription (fixed, monthly amount paid regardless of the agency’s results) and performance-based SEO (the client pays only if the agency achieves the promised results).
At Delante, we charge based on the subscription business model. Every month we also provide a comprehensive report where you can find the results of our work – it contains information about website traffic, page impressions in the search engine, phrase positions or performed SEO activities. We truly believe that transparency is the key to successful cooperation.
Why have we decided to choose the subscription business model?
In the past, performance-based SEO was the most popular settlement method, however, it’s not chosen so willingly anymore. It mainly boils down to the pact that Google algorithms are constantly updated, search engine requirements change over time and it’s not possible to promise clients that they’ll reach specific positions in the SERPs and keep them forever. Website positions are affected by so many factors (including many elements SEO specialists don’t have any control over) that it’s beyond the bounds of possibility to guarantee that a given position is achievable.
Contrary to what you may think, performance-based SEO isn’t always the most lucrative option for the client. This SEO settlement method may encourage the use of dangerous and prohibited methods of the so-called black Hat SEO which help to quickly achieve the promised results. These may involve spam, keyword stuffing or text hiding. However, such actions can lead to a decrease in the website’s positions and in the most extreme cases, the page might be indexed out of the search results.
Remember that SEO takes time, effects won’t appear overnight and you need to be patient to see the fruits of the SEO labor. However, if you follow the rules and principles determined by the search engine, you’ll enjoy more durable and long-lasting results of SEO activities.
Expert comment
When selecting an SEO agency, you may encounter various settlement methods. Although it’s not so popular anymore, you can still spot companies offering performance-based SEO in case of which you pay for reaching specific positions. Due to the fact that the search results are rapidly changing and the search engine is constantly updated, this solution isn’t the most beneficial. Another disadvantage of this model is that being ranked high for phrases that aren’t used by Internet users won’t bring you any benefits or traffic increase. Therefore, frequently, more and more frequently people go for the subscription business model where you pay a fixed amount a month for the work performed by the SEO agency. This work aims to improve traffic that is supposed to convert in the future.
Obviously, there are also hybrid settlement models where in addition to the subscription, you also have a success fee.
SEO pricing - budget distrubution
SEO pricing is determined by a few elements and its distribution varies depending on the needs of a given site. It’s established at the beginning of cooperation, but what’s more important, it’s extremely flexible and can change over months, depending on the website’s requirements. To see exemplary SEO budget distribution in the 1st and 3rd month of cooperation, go to the graph below.
It usually doesn’t differ drastically in the following months, however, as we’ve mentioned above, it can vary depending on the needs of the website and the way it responds to implemented modifications. That’s why your budget distribution may be completely different than the one illustrated below – it’s a totally individual approach.
1st month of cooperation:
3rd month of cooperation:
It’s common for clients at Delante to begin with a smaller budget and when they first notice satisfactory results of our activities, they decide to increase the budget. The higher the budget, and consequently, the more time we devote to the website, the faster you can observe the first results – an extremely low budget may not be enough to outdo your market rivals and reach better positions in the search results.
Greg Smialek
Managing Director
SEO Pricing - what else affects the costs of doing SEO?
We offer comprehensive services – SEO pricing comprises various activities and work of specialists who cooperate with each other to succeed. Check out what else affects the final costs of SEO.
Audit Costs |
Costs of on-site activities |
Linking cost |
Analytics cost |
SEO Audit |
Work of the specialist |
Work of the specialist |
Tools |
| 450 – 1200 € a one-time cost included in the budget |
30 – 60 € per hour of work |
20 – 40 € per hour of work |
100 € (costs for 1 client, f.ex.: Semstorm, Ahrefs, SERProbot) |
Copywriting + proofreading |
Directory listing |
||
| 40 – 100 € per article |
0 – 10 € per entry |
||
Translating (for international websites) |
Buffer sites |
||
| 20 – 200 € per article |
20 – 60 € copywriting |
||
Web development |
Publikacje sponsorowane |
||
| 40 – 60 € per hour of work |
30 – 90 € copywriting 20 – 250 € per entry |
Used tools
At Delante we use only professional tools that improve our efficiency and help us systematically measure and analyze the effects of our SEO activities. These tools are also one of the elements that have an impact on the SEO pricing.
What SEO activities are performed within the budget?
Within the time frame prepared for your website, SEO specialists perform a lot of activities which are determined by current website needs. Therefore, these won’t always be direct on-site activities. Sometimes it turns out that a couple of hours spent working with tools to analyze the results can be more valuable than any other steps.
When it comes to SEO activities performed within the budget, the list includes:
- Technical website optimization,
- Work on FTP,
- Keyword analysis and determining the potential,
- Website analysis with the use of external tools,
- Website error monitoring,
- Management of link-building and copywriting processes,
- Competitor analysis (including link building),
- Contact with the client (including education),
- Reporting,
- Preparation of recommendations (guidelines concerning suggested modifications).
Who else takes care of the website?
Of course, you’ll be in contact with the SEO specialist who will answer your questions and perform most of the activities. However, this isn’t the only person who will be taking care of your page. As we’ve already mentioned, SEO requires a lot of work. Apart from a dedicated specialist, your website will be supervised by a whole team of professionals, and each of them will be responsible for different processes:
- Head of SEM – supervises and supports SEO specialists in strategic decisions,
- Junior specialist – helps SEO specialists with on-site activities and link building,
- Copywriter – creates unique content published both on and outside the website,
- Translator – if we’re dealing with an international or foreign website, a translator will provide appropriately translated texts and linking,
- Web developer – assists the specialist in implementing more complex website modifications that require expertise,
- Finance specialist – takes care of the client’s payments, issues invoices,
- Marketing consultant – adjusts the scope of SEO activities to the client’s needs and negotiates the terms of the contract. If the client wants to expand the scope of activities or increase the budget, it’s best to contact the marketing consultant.
SEO process with Delante - what does it look like?
Walker Wilkerson
Owner, Vaping Equipment Store
How long does it take to see first results?
SEO takes a lot of time, patience and hard work – satisfactory results won’t appear overnight. SEO is a continuous, long-term process which should be regular and consistent, it’s not a one-time activity.
First results of SEO activities, namely increased website visibility in the search results, can usually be observed within the first 3 months of the SEO process. Over the following months, organic website traffic improves and then (from a few to several months from the start of the SEO process) you can observe first increases in sales. But! It’s crucial to keep in mind that in the case of some websites results are visible faster, whereas other pages need to wait a bit longer, there’s no one rule here. This may depend, among other things, on whether the traffic is built from scratch or whether we increase the one that already exists. Each page is different and it’s crucial to find your individual recipe for success – stay patient and wait for the results.
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SEO pricing - FAQ
SEO pricing is a very individual matter, there’s no one answer to this question. The cost of SEO activities is influenced by many factors, such as the client’s industry, domain history, or competitiveness of a given market, therefore the costs of SEO activities are priced individually for each person.
If you want to find out what the expected costs are of doing SEO for your website or online store, get a free quote!!
When it comes to elements that affect SEO pricing, it’s possible to distinguish:
- Client’s industry
- The competitiveness of the selected area or region
- Current website rankings
- Competitiveness of phrases
- Type of SEO (long tail SEO or SEO only for selected phrases)
- Domain history and authority
- Online activity of your market rivals
SEO budget includes numerous elements and its distribution depends mainly on the current website needs and its response to the performed activities – that’s why, the budget can change over months. We keep an eye on our clients’ websites and distribute the work so that the website gets what it needs in a given month. An exemplary SEO budget includes:
- SEO audit (in the first month of cooperation),
- On-site activities,
- Off-site activities,
- Analytics,
- Copywriting,
- Reports,
- Contact with the client.
It’s worth noting that SEO pricing includes costs of hiring numerous specialists and tools used to monitor and analyze performed activities.
The most popular SEO settlement models offered by agencies are:
- A monthly subscription business model,
- Performance-based SEO,
- A hybrid model (combining both of the abovementioned solutions).
In the past, performance-based SEO was the most frequently chosen settlement model. It meant that you would need to pay only if the agency achieved planned results. However, today this business model is replaced by the subscription model which we offer at Delante. Why?
Google algorithms and requirements are constantly changing; therefore, no specialist is able to promise you specific and permanent positions in the search results. What’s more, the desire to quickly reach top Google positions frequently entails using Black Hat SEO methods which aren’t in line with Google principles and can lead to a situation when your website position decreases or the page is indexed out of the SERPs.
You bet it is! SEO is currently one of the most popular forms of online advertising. Investing in this solution can bring you many benefits, including:
- Increased website visibility in the search results,
- Increased organic traffic to the site,
- Improved conversion rate and sales,
- A competitive advantage over your market rivals,
- Improved brand recognition and trust in the company.
