Category: Content Marketing

Almost 88% of companies run or want to run company blogs. The remaining ones focus on creating e-books, podcasts, newsletters, or infographics. It shouldn’t surprise us any longer – after all, everybody continuously states that content and context are kings. So what should you do to ensure that your business benefits from these two elements as much as possible? What are the 8 most common content marketing mistakes you need to avoid to succeed and prevent wasting your budget? How to make your company’s content a real lead generator?

As reported by Content Marketing Institute, as many as 88% of B2B marketers benefit from various content marketing activities to a certain extent but only 6% perceive this form of brand promotion as effective. Where does this big discrepancy come from? One of the main reasons standing behind this state of affairs is the scope of implemented content marketing activities limited to only one form such as company blogging. And after all, content marketing has much more to offer!

If you’ve just started cooperation with a copywriter or want to find an expert that will help you promote new products or services, this entry is exactly for you! See what to pay attention to while commissioning the task and learn how to check whether your newly created content is compliant with SEO rules. Continue reading our today’s article and benefit from the guide we’ve prepared for you!

Blogs are a great channel for sharing unique and quality content with the world. However, before starting your writing career, it’s worth determining the target group of your entries. In this article you’ll find the answer to a common question – how to check whether people read my blog?

Today everything is available online. Supply is much greater than demand. Customers can pick from thousands of various domestic or international suppliers, products, and services. So how to make your company stand out from the crowd? Content marketing and company blogs are the answer to the question!

If you want to improve the visibility of your brand or be ranked higher on Google, then, content marketing is a solution that comes in handy. There must be a reason why companies such as Michelin, Deere & Company, Procter & Gamble, Lego, Microsoft, Nike, or Red Bull have been using content to advertise their brands for so many years now.

Knowing which of the top SEO writing tools to use can prove invaluable to achieving desirable results when you do SEO writing – the method of writing compelling pieces of content that don’t just capture your target audience’s attention and engages them within your website but also helps your site rank well on top of the search engine results pages (SERPs).

It is widely known that when it comes to promoting a brand, it is worth focusing on SEO, efficient PR strategies, and good content marketing. By combining all these elements we can achieve the best possible results. Every owner of every website dreams of getting high traffic. Generating this traffic is, of course, correlated to the content that users may find on the website. Content is king – that’s why you should take special care of it. How to do that? By engaging users in the content on the website and keeping them for longer. In this case, evergreen content will be the best choice.

Today, if you want to attract traffic to a website, you need to publish quality content. Texts on your site should be up-to-date, reliable, valuable for users and at the same time search engine-friendly. How to check whether your platform, blog or website articles are structured properly? The answer is simple – conduct a content audit!

As a regular internet user, I am sure you’ve heard about podcasts and webinars many times. These are nothing but sources of knowledge that are becoming more and more popular. Running our own business, we ask ourselves: which of them will be a better choice and worth investing in? In this article, I will try to answer these questions.