Duplicate content has never been appreciated, neither in the real, nor in the online world. Google robots detect any illegitimate content fast and may impose a manual penalty on websites that don’t live up to the standards. This, in turn, may lead to a significant decrease in the search engine rankings. That’s two steps from a heavy traffic loss. One way to fight on-site content duplication is canonicalization. Can canonical tags be applied on your website and how to benefit from them? Keep reading!

Professional website optimization makes it possible to rank high in search results. The ability to build user and SEO-friendly URL is the cornerstone of effective on-site activities. How to structure a friendly link and what should it look like? Keep reading our entry to discover answers to these and other questions!

Internal links are one of the crucial on-site elements that require SEO optimization, and have a significant impact on Google positions. Although often overlooked, proper internal linking can bring numerous benefits to companies. What are internal links? What mistakes should you avoid? And how do you optimize these elements? Keep reading to discover answers to these and other questions!

Designing an e-commerce site or a business website, there are ready-made CMS templates to make it all really simple – nevertheless, even if we decide on using one, still one needs to mind website navigation. Only how to design the website navigation menu to secure both human and Google crawlers, robots or spiders usability?