Structured data, by definition, is a code format used to markup the information on your website, so the search engines like Google, Bing, and Yahoo! will understand what your web pages are all about – as they read your structured data in SEO, they will display your website in the search results in a richer and more specific way.
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Have you come across a new online store and want to check out its offer? You’ve entered the address and wait for the website to be loaded. You keep waiting and waiting, 10 more seconds and there is still nothing so you start getting a bit impatient. In the end, you leave the site irritated and disappointed because you hoped for some fruitful online shopping. Why hasn’t the website loaded fast enough?
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Product descriptions in an online store, especially when it comes to shops specializing in one field, can create internal duplicate content. Consequently, the same parameters or copying and pasting descriptions of products differing in size or design, may negatively affect conversion and visibility of the website in the search results.
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A sitemap is a list of the individual web pages in your site – it is a file embedded in your website to help the search engines index each of your web pages, and understand what your website is all about. Also, your website visitors can use your sitemap page to navigate on your site easily by just clicking-through your pages.
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Searching on Google equals coming across so called structured data. Star ratings, reviews, photos… All of these is displayed on the Google search page. Assigning such elements to your search result may significantly improve CTR of your website. But how to implement such visual extras?
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The loading speed of a website is one of the most important factors affecting the position of the page in the Google search results. But how to check whether your website loads fast enough and which tools to use? Keep reading!
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Undoubtedly we live in the era of mobile devices which are used to search for information on the Internet, publish posts on social media platforms or communicate with friends. As a response to this trend, Google decided to implement Mobile-First Index. In our today’s post you’ll find out what the concept is really about and how it influences SEO. Keep reading!
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A surprising fact: according to the research conducted by SEMrush in 2017, approx. 75% of multilingual websites have no hreflangs, or they have been implemented improperly. Therefore, a question may easily arise: how, and why should you use hreflangs?
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Content migration is one of the elements of a noticeably bigger process – website migration. It’s crucial when it comes to SEO as the quality and quantity of the content on a given website determines the number of search queries to which your website will be displayed in the search engine. This in turn translates into traffic to the site and conversion rate, meaning for example sales in an online store. How to properly execute content migration? Keep reading our today’s entry!
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… and rank higher than my competitors? Improving the technical SEO of your website often includes a regular technical SEO audit, sticking to an updated technical SEO checklist (just like this article), and hiring SEO specialists, in-house or an agency, that can help you maneuver your ranking – higher than your competitors this 2019.
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Head of SEO & SEM
