Above the Fold (ATF)

What is Above the Fold (ATF)? Definition.

Above the Fold is the site area we see when a website is loaded, without having to scroll down. The content we see after scrolling is called Below the Fold (BTF).

This term is particularly important in web design, online advertising and e-mail marketing. What information you place above the fold line will determine whether the user will interact with the site, read the email to the end or click on the banner ad.

The information you want to convey in the ATF space should be relevant to the user and presented clearly and in attractive way. It is worth placing a CTA in this area that will encourage the user to do the desired action or links that will facilitate the transition to another subpage.

ATF and SEO

For both users and Google, the content above the fold is the most important. This is where you should always place the H1 header with your key phrase, intuitive menu and your logo.

Was this definition helpful?
(1)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Google Core Algorithm Update - May 2022

Google Core Algorithm Update - May 2022

It’s already a tradition that we write about the core algorithm update in May or June. Google releases a broad core update several times a year. Check out what it might mean for your website, is there anything to be afraid of?

Read more
Does Link Building Increase Organic Traffic? Importance of Link Building in 2022 Proved

Does Link Building Increase Organic Traffic? Importance of Link Building in 2022 Proved

Link building is an important element of every SEO strategy. Although it’s frequently disregarded, it can bring spectacular results when done properly - we managed to achieve 800% revenue growth! Selecting appropriate keywords and obtaining backlinks from thematically related websites will help you boost organic traffic to your site. Need proof? Read today’s article based on real-life examples!

Read more
Voice Search SEO in 2022. How to Optimize Your Website for Voice Search?

Voice Search SEO in 2022. How to Optimize Your Website for Voice Search?

Google Assistant makes voice search a really powerful tool. It can schedule appointments, set clock alarms, or calculate your route home from work. It helps you find products to buy and gives you search results matching your location. This solution is predicted to become the most popular research method by 2025. How to optimize your website for voice search and stay on top of the game? Keep reading!

Read more