Category: Marketing

Your homepage is frequently the first element seen by a person visiting your website. Therefore, it should be designed in a way that encourages users to check out your offer or make an inquiry about services. How to create a perfect homepage?

There are millions of web users around the world with different disabilities and yet many sites are not fully accessible to them. Many web designers, when building websites or mobile apps, completely ignore web accessibility, making only a certain number of users able to take full advantage of a given digital product. So what is web accessibility and WCAG? How to make your website more accessible? How to check if your website is accessible? In today’s entry, I will answer all these questions.

Table of Contents: Web Stories. What Are They? Web Stories vs. SEO Web Stories – How to Start? Install WordPress Plugin Use Google Search Console How To Create Google Web Stories? Practices For Creating Google Web Stories What To Do To Make Your Web Stories Support SEO? Web Stories – To Do or Not To … Continued

Expanding your business activity on a given market means that you want to be recognized from the very outset. When choosing an industry your brand is going to operate in, it’s worth paying attention to certain standards and background elements of this specific market. As you may know, not all advertising methods and activities will work for all industries. Take your time to consider what marketing strategy can be the most beneficial for your enterprise. In today’s entry, we’ll do our best to dispel your doubts.

Do you remember that at the turn of the first and second decade of the 21st century marketing specialists believed that the era of websites was coming to an end and they were persuading business owners to “move” their content to Facebook and Instagram? Social media were predicted to take over the legacy and effectiveness of websites. Larger and smaller companies stopped paying for domains and decided to invest in their Facebook profiles. Did they back the wrong horse?

Competition in the online environment is enormous, so if you want to achieve great success with your brand, basically you can’t do it without SEO. Today, building a website and buying a huge package of backlinks is not enough anymore. Google values websites that are trustworthy and reliable, which provide users with relevant information and that are active in the online environment. It turns out that branding and SEO can’t be effective separately and that they go hand in hand, which means that with SEO you can improve your branding and vice versa. In this article, I’ll tell you how to win greater brand awareness and gain users’ and Google’s trust in your brand through well-planned SEO branding strategies.

We’ve been familiar with online meetings and courses for quite a long time. However, due to the increasing popularity and importance of video formats in content marketing, it’s really worth taking advantage of this solution and applying it in the campaigns. Webinars can be highly beneficial and help you improve various parameters, especially now in the era of remote working and online shopping.