Some people think their e-commerce business could drive more visitors to make purchases, compared to bricks and mortar shops. In reality, online window shoppers are much more difficult to convert. According to a recent survey conducted by Invespcro.com, the average conversion rate of e-commerce websites in 2020 is 2.86%. However, online plugins and tools will guarantee your website is better optimized, increasing your chances of converting business, and WordPress has many valuable tools for this job. With this in mind, we’ll explore how to best optimize WordPress for greater conversion rates.