PPC, or Pay Per Click, is a type of online advertising in which you pay when someone clicks on an ad. It includes, among others, Google Ads and Facebook Ads. On our blog we present the subject of creating and optimizing ads in order to achieve the best results for your business.
Are you wondering how to increase your brand recognition and visibility? For this purpose, you may use Google Ads brand awareness campaigns that will help you achieve the results you have been dreaming about. In today’s entry, we’ll explore five main advantages of Google brand campaigns.
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We have been able to create Performance Max campaigns on Google Ads accounts for some time. Now all Smart Shopping campaigns will be converted into the new type of campaign. Check what it means and if you need to prepare for it!
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To make your Google Ads efforts effective, you need to combine two functions: transparent campaign creation and management, as well as thorough analysis and the ability to learn from your actions. Check how to connect your Google Ads and Google Analytics accounts with a few clicks.
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Have you been trying to find your Google ads? Are you wondering why it’s so hard to encounter them and whether they actually exist? Relax! There might be various reasons as to why your ad isn’t showing up in the SERPs. Today, we’ll introduce you to a few most popular scenarios.
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Are you an online store owner wondering how to improve sales? PLA campaigns in Google Ads may be your recipe for success! In today’s guide, we’ll give you a step-by-step guide on how to create such a campaign on your own.
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Methods of targeting on the display network. Find out how to apply them more effectively.
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Almost every company wishes to reach as many customers as possible. It’s not surprising because this usually translates into maximized profits. In the era of modern technologies where the Internet plays a key role, it’s very important to be visible online. Consequently, SEO and SEM activities turn out to be extremely vital in the marketing campaign.
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When analyzing your online store data, you’ve probably noticed that some users don’t order products placed in the shopping cart. Don’t worry. Shopping cart abandonment is a problem faced by the majority of e-shops. In today’s entry we’ll try to discuss what shopping cart abandonment is, what reasons stand behind this phenomenon and which Google Ads remarketing campaigns can help you decrease this indicator in your store.
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Google ads have rapidly become one of the world’s most popular ways to reach online consumers, with over 3.5 billion Google searches taking place every day. But high popularity also leads to high competition. One factor that can play a role in getting your ads noticed ahead of the competition is automated bidding. So what is automated bidding? And how can it help enhance your PPC campaigns?
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SEO or Google Ads? Or maybe both Google Ads and SEO? How to combine SEO and PPC to increase website traffic and achieve intended results? When to choose these specific marketing strategies?
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SEO Team Leader
