In this category you will find entries on e-commerce, both those in the field of SEO and paid Google Ads. Learn how marketing for online shops works and how to grow your business and become visible on the Internet and gain more customers.
The number of e-stores is increasing every year. More and more often people prefer to shop online. What are the most important factors taken into account by potential customers? Why do people leave your website and how to prevent it? In today’s article, we’re going to spill the beans and tell you how to reduce the bounce rate!
Read more
Do you want to go international? Are you wondering which market will be the most suitable for your online store? Germany is a country with 84 million people, where almost everyone uses the internet and shops online. What is Germany’s e-commerce market size and what to pay attention to when planning your marketing activities there?
Read more
86% of leaders think that digital commerce will be the most important way to market over the next two years (survey by Gartner). Undoubtedly e-commerce will only grow in the future. Are you ready for it?
Read more
The world is developing at a rapid pace, every day we come across news and discoveries from various industries. The situation is no different when it comes to marketing, where specialists from around the world compete with each other to invent new solutions, attract customers, and increase their engagement. To do it, they frequently benefit from augmented reality in marketing, which has allowed them to revolutionize the market and communication in certain sectors.
Read more
Does your conversion rate decrease due to competitive prices? Are you wondering how to manage your company to accentuate its strong points and elements that make it stand out from the crowd? If you answered “yes” to any of these questions, a Unique Selling Proposition (USP) is something you need!
Read more
Having an e-commerce website is becoming increasingly popular as website builders (such as WordPress), and e-commerce platforms (Shopify, BigCommerce, etc.) make it easier for businesses to manage an online store. In fact, it is estimated that there are now more than 24 million e-commerce sites around the world. Yet, despite this, less than one million of those online stores have revenues greater than $1,000/year. So, what makes some of those stores successful while others have almost no sales at all?
Read more
It looks like another e-commerce sales record is going to be broken in 2021. Apart from young people who willingly buy online, seniors are also becoming increasingly interested in the offers prepared by various e-shops. There are many reasons why to invest in e-commerce. If you’re still wondering whether to do it, check out our entry.
Read more
What should be included in the product description elements of e-commerce product pages? It’s a more difficult topic than you’d think upon first hearing about it. Product descriptions are easy, right? What’s there to know? Keep reading and find out.
Read more
Black Friday is a quick recipe for success for many e-commerce stores. How to prepare your online store for this intense period? Explore a list of tips prepared by Google.
Read more
The last few days of November are extremely intense in the sales market. More and more ecommerce stores decide to organize not only Black Fridays but also entire Black Weeks! What’s more, Cyber Monday is also becoming increasingly popular. So, how should you prepare an ecommerce Black Friday strategy for this hectic period?
Read more
Sr Marketing Consultant
