Facebook Is Removing The 20% Rule

Facebook Is Removing The 20% Rule

An important change for everyone working with Facebook ads is about to hit the marketing industry. The 20% text rule will no longer be the criteria during the ad verification process. See more!

About the 20% Text Rule

Up until now, we needed to keep our thoughts concise in terms of what we put on the ad image for the Facebook ads campaign. The policy, commonly known as a 20% text rule, was limiting the amount of text that could be included in the advertisement. The campaigns where text coverage would exceed the magic 20% wouldn’t be approved by the Facebook team. But that’s about to change!

Facebook is getting rid of the 20% Text Rule

Previously, any violation of the rule would result in rejecting your Facebook or Instagram Campaign now you can relax a bit. While ads containing the minimal text are still being preferred & the company recommends sticking to the rule, Facebook implemented a new system that won’t be so strict with text coverage. The ad Images with higher text coverage will not be, from now on, rejected, however, the ad reach may be significantly lower.

This is what you’ll see in Facebook’s check tool when your text coverage is correct and you’re good to go with the campaign.

Screenshot from Facebook Text Check Tool

New text tool to be launched

Facebook, along with updating its Ad policy will introduce a new text overlay tool. The previous version of the tool would determine whether the image uploaded by the user contains an adequate percentage of text. Now, when uploading your campaign image you’ll get the result in which of four categories your visual belongs and what results can you expect. Here’s how the categories will look like:

The categories of text coverage - rating from Facebook Text Overlay tool

Piece of advice

While the freedom of choice is great to have in terms of what you want to put on an ad image, we recommend sticking to the old habits and keeping it short. At the same time, some A/B testing can be helpful here. This will ensure that your campaign will be the most effective. After all, the Facebook team had their reasons when creating the initial 20% text rule and it was based on (probably) solid UX related grounds, but images with more text can attract people as they’ll be something new on the Facebook feed. One thing is sure – don’t go for a sudden change but test new possibilities instead! Good luck!

(0)
Author
 Marketing Specialist - Ula

Marketing Specialist

Tries to combine creative soul with the Marketing field. When she graduated, she dived into broadly understood content creation. In Delante, takes care of International Marketing. In the meantime, illustrates, draws, learns the art of tattooing and looks for new music to spend the evenings with.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recently on our blog

Are you curious about SEO of online stores or maybe you want to enter the Swiss market and wonder SEO abroad looks like? You will find answers to these questions and many other tips important for the development of your business on our blog.

Google Core Algorithm Update - May 2022

Google Core Algorithm Update - May 2022

It’s already a tradition that we write about the core algorithm update in May or June. Google releases a broad core update several times a year. Check out what it might mean for your website, is there anything to be afraid of?

Read more
Does Link Building Increase Organic Traffic? Importance of Link Building in 2022 Proved

Does Link Building Increase Organic Traffic? Importance of Link Building in 2022 Proved

Link building is an important element of every SEO strategy. Although it’s frequently disregarded, it can bring spectacular results when done properly - we managed to achieve 800% revenue growth! Selecting appropriate keywords and obtaining backlinks from thematically related websites will help you boost organic traffic to your site. Need proof? Read today’s article based on real-life examples!

Read more
Voice Search SEO in 2022. How to Optimize Your Website for Voice Search?

Voice Search SEO in 2022. How to Optimize Your Website for Voice Search?

Google Assistant makes voice search a really powerful tool. It can schedule appointments, set clock alarms, or calculate your route home from work. It helps you find products to buy and gives you search results matching your location. This solution is predicted to become the most popular research method by 2025. How to optimize your website for voice search and stay on top of the game? Keep reading!

Read more