Category: Ads

When you are running ad campaigns on Google Shopping there are hundreds of factors to consider in order to achieve the best possible results. For the purposes of this article we are going to focus on two specific elements of your ads: the titles and descriptions.

Keywords are an indispensable element of running a Google Ads campaign, however negative keywords turn out to be equally important. Keep reading our today’s entry to learn everything you need to know about negative keywords, their significance in Google Ads and their impact on the most important indicators such as CTR or conversion rate.

Properly established business goals are a very important element of every effective Google Ads campaign. What is conversion and how to determine your goals? Why is it worth to measure and track them? How can you calculate conversion rate in your campaigns? Keep reading our today’s entry to find the answers.

When creating a Google Ads campaign, choosing the right keywords makes a big difference. It’s worth to take into account, however, that there are different keyword match types to select from. What exactly are these types and which one is going to be the best choice for your campaign? Here’s your answer.

Google’s online advertising platform was launched on October 20, 2000. Since then, many myths have grown up around Google Ads and this in turns means that entrepreneurs often misuse the potential of their brands, burn budgets or even completely give up their Google Ads campaigns. Below you can see the top 16 myths about Google Ads. Keep reading our article to find out if any of these issues hamper your business.

Are you wondering how to grant access to your Google Ads account? Which level of access should you choose? And what if you decide to change agency but the current one refuses to transfer ownership of the account? As a SEM agency we hear a lot of such questions from our customers. In today’s article, we provide you with the answers.

What’s the influence of a landing page on Google Ads campaigns? Can it be optimised better, and increase the effectiveness of your ads? Here are the answers.

Do you want to find out how to easily create an effective Google Ads campaign and what you should pay attention to in order to achieve the best possible results with the help of simple means? Keep reading, as in this article we’ll share with you the most useful and important tips!

If you run Google Ads Campaigns you certainly wonder whether they’re profitable. The agency sends you monthly reports that are either all Greek to you or are missing important data? If so, read our today’s article, we’ll present performance indicators paramount for every online store. It’s high time to find out what ROAS (return on ad spend) and ROI (return on investment) are.

From our today’s entry you will learn about the available payment methods, billing options, budget operations, auction processes and factors that influence the ad position. Moreover, we’ll also tell you how much are the agency fees.