International SEO

Expanding abroad? Thinking of reaching out to an international audience? Need to optimize your website for a foreign language? We’ll help you shine whichever market you chose.

International SEO for webpages and e-commerce

Every country has its own SEO

In the era of global culture, companies are reaching out to new, foreign markets. Successful stores, after winning their domestic market want to offer their services also outside of their motherland. At this point, many forget about the proper optimization of their websites. It’s an international SEO that ensures their success in new markets by making it easier for search engines to detect what country is the target and what is the business language!

And the ways to succeed on its market

Each country has its own specifics and its own SEO. Delante optimizes foreign websites taking into account the specificities of a given local market. We know that understanding of all the cultural differences and characteristics of a given nation, in the SEO process for websites targeting international markets, could not only shape the reception of your website but also influence consumer choices. Therefore, you don’t have to look for SEO agencies abroad in order for your website to be much more visible in the search engine.

What is different in International SEO?

The best international SEO effects come in pair with good knowledge of the local market. The main differences that you will encounter when optimizing your website abroad are:

  • Different target group specifics – Understanding the target group is the first step to foresee its needs and queries. It is the unique characteristics of each market that will significantly influence their purchase decision and will have a say in the way they compose their searches. Cultural knowledge is crucial to start optimizing your website abroad.
  • Recognition of the search engine used in a specific location. The strongest force on the market is Google & you will probably have it in mind when going abroad.

Differences in International SEO - statistics

But that will not always be the case, so the first step to a successful international SEO strategy is to find out the search engine you will be working on. Each search engine is different and will require different adjusting to new requirements.

  • The language of your website also has a great impact on international SEO and, consequently, selecting keywords and the ability to create relevant content. Keep in mind that there are a couple of countries that are multilingual – that’s also important to address when entering such a market.
  • Technical SEO matters – well-designed international SEO strategy needs to be based on solid technical grounds. You need to define whether the website will be language or country targeted, what type will be the new language version of your site – a domain, subdomain, or catalog, even rethinking the CMS choice will be good before entering a new market. Then comes a matter of URLs structure, implementation of hreflangs, and international management to help Google see your website properly.

Technical SEO differences when doing SEO internationally

  • International Content – that goes without saying that entering a new country you need to also adjust the way you publish and create your content. Keep in mind what type of content is considered valuable by specific readers, e.g. a German will look closely at the technical specification of a product and conciseness of its description. You may think it’s a little stereotypical approach, but it can have a huge impact not only on SEO strategy but also on sales.
  • The same strategy & different effects – SEO activities that work in one country may give a variety of results in different countries. While in some places the greatest SEO results will come from using external links to redirect to your e-commerce, in others, you will achieve your determined goals by working directly on your website with technical SEO. What works depends directly on the market specificities and the competitors’ activity – that’s why it’s crucial to analyze that first!

The process of International SEO is complex & there’s a beauty of a challenge in it! In order to successfully optimize your website abroad, you will need to possess the necessary knowledge and face new challenges. Or, you can count on our experience!

International SEO with Delante

We’re all around the world – we can take your business there!

Where to do international SEO - Delante clients worldwide
We’re spreading our SEO strategies in many corners of the world & support even more industries. Having our clients in over 20 countries, we’re conducting the process, and communicating online with great results. They already know you don’t need to be close with your SEO team to make wonders. What matters the most in international SEO is the experience!

Who we did International SEO for?

Industries Delante worked with for international SEO projects

See more International SEO Case Study - button
Clients say we deliver! Check out our Clutch profile!



A few words from our SEO Specialist

International SEO is often considered an impossible task, or at least something very hard to do properly. However, if we learn all its secret dos and don’ts, working with foreign clients becomes a pleasure and – what’s most important – we can achieve great results together.

The key is to acknowledge that every market has its own rules. Different techniques will work for the Netherlands while others for Spain. In the case of international SEO, along with the industry we also need to get to know the new market and its customers. For example, we need to know how these people search online – you’d be surprised at how many differences appear when it comes to the keyword choice, ways to compose a query, and the key factors users will pay attention to when looking for service or product. Similarly, the same will apply to the link-building process – it varies for each country.

What I found the most helpful in the process such as SEO for foreign countries is that it’s always worth listening, talking, and cooperating with the clients to really understand the base of their business – only then can the SEO and business strategy be consistent and cooperation will lead us in the right direction.

Gosia Tarnawska, SEO Team Leader in Delante
Gosia Tarnawska
SEO Team Leader, Delante

Our approach to International SEO

Regardless of the market, we always focus on creating an International SEO strategy well-suited for every client so that, while adjusting to the specific needs of the target group and your business profile, it brings the best results.

The Elements of International SEO with Delante



Keywords choice

The first step is the traffic analysis. Based on that, your strategy is created. Then, we choose relevantly and the most converting keywords for a given market considering cultural differences.


SEO Audit

Extensive website audit that includes parameters important for the international SEO process that can  influence your site’s SERP position in a given country.


Technical SEO

Implementing all technical changes to help Google crawlers better understand your website’s content & correctly detect your target audience.


Content Creation

High-quality content including relevant keywords is created by native speakers or translated by experienced translators. This is the next step to increase your online visibility on a new market.


Content SEO

Properly optimized content on your website will significantly influence your website’s position in Google abroad.


Quality Link building

In the link building process, the key is to create valuable links that have various, high-quality sources. We create linking profiles adjusted to the specific market by using proven link sources in local domains.


Analytics & reporting

Web traffic analysis, measuring the SEO impact on your sales, and the summary of all activities are just a part of our reports. Each month, you’re provided with an extensive set of data as proof or results.



Communication with our clients is extremely important for us – we’re there for you to get you through the audit, monthly report, or catch up with current issues. All this done in English to always keep you well-informed.

Benefits of International SEO with Delante

Experienced team to work on your website.

Market-oriented & High-quality content with relevant local search engine Keywords.

SEO strategy tailored to both market specificities and your business needs.

Transparent monthly reporting with visible effects.

Easy and constant communication in English.

Only the best tools – worldwide technology stack.

A solid base of linking sources in different countries and industries.

No account managers. You will work with the SEO specialist assigned to your project.

Learn more about International SEO in different countries

Explore the specificities of some of the most popular markets in the world. Based on our experience of introducing our clients’ brands and products to foreign countries we not only obtained the precious knowledge of local traditions but also created a base of resources that helps us with everyday International SEO. Which market are you choosing?

Most Frequently Asked Questions about International SEO

Every market is different, so the SEO strategy built for your website in one country probably won’t work (or will be less effective) for another location. It’s because every country has its own specifics, both demographic, legal, and behavioral, that need to be considered when creating an SEO strategy. All SEO actions must correspond with the specificities of a target group they aim for – that’s why we highly recommend recreating your SEO plan and adjust it to every new market your want to enter.

The first results of a well-conducted implementation of an SEO strategy can be noticed in the increase of your website’s online visibility – usually, it takes 2-3 months to see the real increase. After that time, you will also start seeing an increase in traffic to your site, and eventually, it’ll contribute to better sales. Note that it all depends on your website’s condition and the amount of work it requires. You can see the average timeline of SEO effects below:
SEO effects

We deeply care about the transparency of our processes. We don’t have anything to hide, and we are proud of our cooperation – jump to Case Studies to see the real results of our previous SEO strategies.

See more International SEO Case Study - button

At this point, it’s worth mentioning that in Delante, we’re operating on hard data, not guesses. Each month we give our clients visible proof of our strategies working – they are provided with clear, data-based reports on the current website performance compared to previous months. We deeply care about the transparency of our processes. That’s why you can check how our International SEO strategies worked for clients on the Case Study page on our website. 

Of course – if the company is already experienced in International SEO! In the case of international SEO, the key to success is understanding the client’s business, market specificities, and target group – based on that, you can create a successful SEO strategy for a foreign country. Therefore, the SEO company doesn’t need to be native to the market you want to enter. 

What is more, to make the cooperation even more convenient for you, in Delante all communication is carried out in English. From the very beginning, we assign one SEO specialist to coordinate the project, so our client can be in constant touch with a person directly responsible for working on the website. 

Read more on our blog