Negative SEO

What is Negative SEO? – Definition

Negative SEO is the process opposite to SEO. It is aimed at decreasing the visibility of the website in the search results and lowering its ranking in SERP. It is mostly used by competitors who would like to achieve high positions for the same keywords.

Types of Negative SEO Attacks

Negative practices, which are part of Black Hat SEO, include among others:

  • duplicate content, i.e. creating the same content and increasing the level of duplication,
  • building spammy backlinks on low-quality domains with inappropriate content (e.g. pornographic sites),
  • removing backlinks from good quality websites,
  • adding negative reviews about the website on Google.
Was this definition helpful?
(0)
Author
SEO / SEM Agency - Delante

SEO / SEM Agency

Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

PowiÄ…zane Blog posty:

Google Core Algorithm Update – May 2022
Does Link Building Increase Organic Traffic? Importance of Link Building in 2022 Proved
Previous definition
Next definition

RECENTLY ON OUR BLOG

Google Core Algorithm Update - May 2022

Google Core Algorithm Update - May 2022

| 

It’s already a tradition that we write about the core algorithm update in May or June. Google releases a broad core update several times a year. Check out what it might mean for your website, is there anything to be afraid of?

Read more
Does Link Building Increase Organic Traffic? Importance of Link Building in 2022 Proved

Does Link Building Increase Organic Traffic? Importance of Link Building in 2022 Proved

| 

Link building is an important element of every SEO strategy. Although it’s frequently disregarded, it can bring spectacular results when done properly - we managed to achieve 800% revenue growth! Selecting appropriate keywords and obtaining backlinks from thematically related websites will help you boost organic traffic to your site. Need proof? Read today’s article based on real-life examples!

Read more
Voice Search SEO in 2022. How to Optimize Your Website for Voice Search?

Voice Search SEO in 2022. How to Optimize Your Website for Voice Search?

| 

Google Assistant makes voice search a really powerful tool. It can schedule appointments, set clock alarms, or calculate your route home from work. It helps you find products to buy and gives you search results matching your location. This solution is predicted to become the most popular research method by 2025. How to optimize your website for voice search and stay on top of the game? Keep reading!

Read more
See all articles