Category: Marketing

Today, it’s almost impossible to find a company that would operate independently from its competition on the market. Actually, it doesn’t really matter whether you own a renowned brand or whether you’re just taking your first steps in e-commerce. Competitor analysis plays a key role when it comes to planning your brand strategy. Competition never sleeps! Keep reading to find out how to always be one step ahead of your business rivals.

Email marketing is a highly effective tool of every good marketer. In our today’s entry we’ll tell you how to write engaging and valuable newsletters that won’t annoy users.

How can I increase traffic to my website? This is often the question asked by business owners or marketers who want to get more customers. After all, when you increase traffic to website, you also increase your potential customers and increase your sales.

Even though the number of websites increases continually, the number of the search results displayed on the first Google page remains the same. Theoretically, these top ten results are supposed to show websites that fully suit the search query entered into the search engine. But what does it look like in practice? Are the top search results really the best or is it only a good SEO strategy?