Category: Content Marketing

Devoting time to blog content management may sound like a task for perfectionists who have too much time on their hands. However, it turns out that revising and organizing blog posts has a huge impact on SEO. How to manage blog content and how can it affect your positions in the search results? Keep reading!

If you want to increase the conversion rate significantly – you need to create user-oriented content. That’s the perfect summary of the 2022 internet marketing trends. How to create modern content marketing? What attracts users? When is it better to give up on keywords and focus on UX? Keep reading!

To create content loved by users and Google robots you need to know the content marketing trends for 2022. Keep reading our entry to discover a few tips thanks to which writing and optimizing texts won’t be all Greek to you anymore.

An article title is the first and frequently the last thing a potential reader sees. In fact, users don’t even notice run-of-the-mill titles when scrolling the search results, Google News or social media. If you don’t make a positive first impression, you may not have another chance – so check out how to write catchy article titles and attract users for longer.

One of the most important guidelines to running a successful website is to ensure you have fresh, unique content that is valuable to your visitors. Making your own content is an incredibly important part of retaining visitors and giving them something unique, something they can’t get anywhere else. By doing so, you are encouraging them to come back and re-engage with your website!

Not every article found online includes information about its author. As a reader, you probably want to make sure that the content you access was created by a specialist in this field. As portal owners keep this in mind, they started introducing author bios. What are they? What should they include and why is it worth placing them on your website? Keep reading to find out and get inspired with some tips for creating author’s bio.

AIDA is one of the basic marketing concepts known to all specialists in the industry. This model consists of four stages. The aim of the first one is to attract the customers’ attention, whereas the last one is supposed to make them order a product or service. Are you a content creator? If so, benefit from the AIDA model in your work.

For quite a long time now, Google has been appreciating websites with unique, quality content. However, it’s obvious that not all of your blog posts can be ranked first. After all, you probably don’t care about each piece of content the same way. To devise an appropriate strategy, you can benefit from cornerstone content that combines content marketing and SEO. What is it and why is it so crucial?

Sponsored articles are a form of promotion that can help you directly attract new customers and support SEO for your website. However, these objectives can’t be achieved with mediocre content. The texts need to be well thought out. How to write a quality sponsored article? What is of key importance? Keep reading!

Content creators and webmasters all over the internet are finding that with careful case study optimization, they can find out critical knowledge of the inner workings of their site, how to improve its SEO ranking and enact changes that drive engagement. If you understand how to make converting case study material into usable data, you have a powerful tool at your disposal to radically improve the visibility of your website. By using case study optimization as detailed in this guide, you can greatly improve your site’s performance!