Category: Google Analytics

Understanding the fundamentals of your website is the only way you can improve your SEO rating ultimately, and using the proper tools available is the best way to do this! One of the most important tools you can utilize when optimizing your site is Google Analytics.

If you run a website, perhaps you already benefit from statistics provided by Google Analytics, the most popular tool of this kind in the world. It’s worth getting befriended with GA as it can provide you with a lot of valuable data thanks to which you’ll be able to evaluate the effectiveness of your SEO campaign or marketing activities. Check out what information you can obtain using Google Analytics.

Google Analytics is a tool that provides you with a massive amount of data about your web users. Analyzing so much information can be challenging even for an experienced SEO expert. Various Google Analytics add-ons, plugins and custom tools may help you in your daily work with this tool.

Are you wondering if your site is visited more often by women or by men? Or maybe you would like to find out from which devices or locations your website is most often reached? In today’s article, we will tell you what information about the audiences you can find in the Google Analytics tool!

Increased visibility in search results and website traffic – that’s certainly what every website owner wants to achieve. However, it is only a way to reach the most important goal, that is, conversion. If you want to continuously monitor whether all your goals have been achieved, you can use conversion and assisted conversion reports as well as an attribution model comparison. Let’s find out why it is so important and what to pay attention to.

What is conversion? In a nutshell: it occurs when a user on your website performs a desired action. There are many examples of conversions: buying a product in an online store, filling in a registration form, or subscribing to a newsletter. How to measure the conversion rate? Read this Google Analytics guide and learn more!

Identifying the traffic sources on your website allows you to measure the effectiveness of your marketing campaigns. Investing in SEO, paid ads, affiliate programs as well as activity in social media – all this contributes to the statistics presented in the Google Analytics traffic reports. Read more!

Google Analytics is the most popular online tool used to analyze statistics of websites, mobile apps and devices. It doesn’t really matter whether you’ve already encountered this tool or whether you’re just beginning your analytical adventure. It’s worth taking a closer look at its account structure. Thanks to it, benefiting from the possibilities offered by Google Analytics will be much easier and safer.

Data is necessary to make the right decisions. When it comes to e-commerce shops, the data concerning transactions is the most important piece of information. In order to take full advantage of the benefits of web analytics, you need to properly configure your e-commerce tracking in Google Analytics.