Google search results are often the place where potential customers encounter your website for the first time. First impressions matter, so you should make sure that your page looks good in the SERPs. What are meta tags and how can they help with SEO? Keep reading!
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Increased visibility in search results and website traffic – that’s certainly what every website owner wants to achieve. However, it is only a way to reach the most important goal, that is, conversion. If you want to continuously monitor whether all your goals have been achieved, you can use conversion and assisted conversion reports as well as an attribution model comparison. Let’s find out why it is so important and what to pay attention to.
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Google Analytics is the most popular online tool used to analyze statistics of websites, mobile apps and devices. It doesn’t really matter whether you’ve already encountered this tool or whether you’re just beginning your analytical adventure. It’s worth taking a closer look at its account structure. Thanks to it, benefiting from the possibilities offered by Google Analytics will be much easier and safer.
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Online stores that offer wide ranges of products very frequently deploy pagination. Products assigned to particular categories are displayed on several pages, therefore, properly implemented pagination has a significant impact on the usability of the website, the way Google robots assess it, and its position in the search results. Let’s spill the beans and learn how to correctly paginate your site!
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Duplicate content has never been appreciated, neither in the real, nor in the online world. Google robots detect any illegitimate content fast and may impose a manual penalty on websites that don’t live up to the standards. This, in turn, may lead to a significant decrease in the search engine rankings. That’s two steps from a heavy traffic loss. One way to fight on-site content duplication is canonicalization. Can canonical tags be applied on your website and how to benefit from them? Keep reading!
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Getting yourself an online store is a piece of cake today. There are tons of tools out there, allowing you to quickly set up an online retail business. So, mere entering the market is easy, thus more and more people are attracted. On the other hand, simultaneously the number of competitors grows as fast. Have you analyzed yours, thoroughly?
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Although SEO is a long-term and complex process, there are a few modifications you can implement on your own to make your page more user and search engine-friendly. Keep reading our entry to discover six simple on-site optimizations you can do on your own.
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Have you heard about the mysterious SSL certificate? Are you wondering what it actually is and how it works? Keep reading our entry to discover the importance of SSL certificates in SEO and learn why it’s worth implementing this solution on your website.
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