Category: Content Marketing

Are you wondering how to encourage users to visit and read your blog regularly? Or maybe you’ve just launched a company blog and you don’t know how to attract the interest of your potential customers? Perhaps your blog has been operating for some time but you’d like to make it more appealing and up to date? In our today’s article you’ll find out what to do in order to inspire people to read your blog on a regular basis. Learn a few practical and proven methods.

For some people, blogging is only about writing an online diary. However, the e-commerce era changed the character of blogs by making them a powerful marketing tool. Why is it worth running a company blog? Keep reading to find out 9 convincing reasons!

Do you compare offers of various online stores when planning your shopping? If so, you’re among the 62% of the Internet users who value comfort and freedom of this type of purchasing. As the time flies, online shopping is becoming even more and more popular. It’s hardly surprising – thanks to the possibilities offered by e-commerce, we can easily access a wide range of diversified products.

There’s good news and bad news. Bad news first in order to successfully cultivate an online audience and client base, you not only have to create quality content, but you have to create quality content that ranks high. This is not an easy task for anyone. So the good news is that we will give you some techniques which will help you figure out how to do just that.

Everyone who has ever been involved in doing SEO knows that content is king – after all, the position of your website in the search results depends largely on the things you publish. However, content, meaning all kinds of texts, images, videos or recordings can be created not only by site owners but also by regular users. So can user generated content affect SEO or even brand image of your company? Let’s find out!

With the Internet at everyone’s fingertips, anyone can easily create a blog. However, not all blogs get enough number of readers or followers. Hence, the question “how do I get more people to read my blog?” or how to increase blog traffic.

Why should you include a number in your blog post heading and why it isn’t a good idea to publish your texts on Monday? Is it important whether you use comparative and superlative forms of adjectives? Keep reading our today’s entry to find answers to these questions and to make your content marketing more efficient!

Updating old content on your website is one of the SEO elements that has a positive impact on how the search engine robots see the site. In our today’s entry we’ll share with you some useful tips on how to use the potential of your already published texts and what to focus on while updating them.

Content duplication is one hell of a nightmare for SEO specialists and the industry in general. It’s obvious that we should care about creating unique content, but are our efforts sufficient to do so? How does content duplicating work in practice? Do we have an impact on it in each and every case? How to check if our pieces of content get duplicated and what to do if it happens? Let’s check it out!