Author: Joanna

Search Intent in SEO. How to Understand Users?

Search Intent in SEO. How to Understand Users?

SEO we knew a few years ago and SEO we know today are two completely different concepts. In the third decade of the XXI century when we constantly compete to improve organic website traffic, everything is about search intent, otherwise called user intent. Discovering this element is the key to understanding users’ expectations. On the other hand, preparing “answers” that match these expectations is a recipe for improving web sessions and conversion rates. Learn how your website can benefit from search intent!

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