Website Footer. What Should It Include and How Does It Affect SEO?

Website Footer. What Should It Include and How Does It Affect SEO?

What is a website footer and what should it include? Do its components affect the SEO of your page? In today’s entry, you’ll find answers to the above-mentioned questions. Keep reading!

Table of contents:

What is a website footer?

When browsing various websites (and developing your own one), you probably pay attention to the design, layout, menu navigation, or usability. Sometimes, you encounter pages that seem less useful or more complex to navigate than others, but you actually aren’t able to determine what’s the reason for that.

A footer is one of the elements that we usually don’t pay a lot of attention to but it actually frequently helps us navigate the site. A footer is located at the very bottom of the website. Its content is usually determined by the nature of a given page.

So, what elements should your website footer contain, and how to design it? We’ll try to answer your questions and provide you with exemplary ways of implementing a website footer.
technical seo website footer help

What to include in a website footer?

1. Contact details

Perhaps your potential customer decides to contact your company after scrolling the whole page. You can make the task easier by placing your contact details in the footer – it can be your email address, phone number or even a contact form. Thanks to it, users won’t need to go back to the top of your site to find the contact tab.

website footer with contact info
Contact details and a map in an exemplary website footer. Source: elve.pl

If you aim at encouraging users to visit your office in person, provide a map with directions in the footer.

2. Sitemap

A sitemap, which is an extra menu in the footer, is one of the most frequently used elements. It facilitates website navigation, makes it possible to provide more links to subpages, and supports SEO by showing Google robots how to navigate the page.

FAQ

There are plenty of elements that can be included in a website footer:

  • contact details,
  • sitemap,
  • terms and privacy policy,
  • links to social media,
  • newsletter subscription,
  • recently published blog entries,
  • information about awards or certificates,

However, it doesn’t mean that you have to include all of them. First and foremost, a website footer should be functional, so stay moderate and transparent.

Although there are diverse opinions concerning this subject, the majority claims that a website footer has a slight impact on SEO. Thus, when creating this page element, think mainly about users and functionality, not about SEO – Google will certainly appreciate it.

(2)
Author
Marketing Team Leader - Kasia

Marketing Team Leader

Marketing and employer branding responsible since 2017. She wants Delante to be heard! Her experience has made her love design and analytical thinking, and that's how she approaches every task. A lover of travel and music, discovers new series in her free time or grabs the saxophone.
Comments (2)
  1. Great to hear that! There’s always room for improvements when it comes to SEO 🙂 Remember that you don’t need to include all the elements we mentioned in the article – just choose what’s right for your website!

Leave a Reply

Your email address will not be published. Required fields are marked *

Recently on our blog

Are you curious about SEO of online stores or maybe you want to enter the Swiss market and wonder SEO abroad looks like? You will find answers to these questions and many other tips important for the development of your business on our blog.

Google Core Algorithm Update - May 2022

Google Core Algorithm Update - May 2022

It’s already a tradition that we write about the core algorithm update in May or June. Google releases a broad core update several times a year. Check out what it might mean for your website, is there anything to be afraid of?

Read more
Does Link Building Increase Organic Traffic? Importance of Link Building in 2022 Proved

Does Link Building Increase Organic Traffic? Importance of Link Building in 2022 Proved

Link building is an important element of every SEO strategy. Although it’s frequently disregarded, it can bring spectacular results when done properly - we managed to achieve 800% revenue growth! Selecting appropriate keywords and obtaining backlinks from thematically related websites will help you boost organic traffic to your site. Need proof? Read today’s article based on real-life examples!

Read more
Voice Search SEO in 2022. How to Optimize Your Website for Voice Search?

Voice Search SEO in 2022. How to Optimize Your Website for Voice Search?

Google Assistant makes voice search a really powerful tool. It can schedule appointments, set clock alarms, or calculate your route home from work. It helps you find products to buy and gives you search results matching your location. This solution is predicted to become the most popular research method by 2025. How to optimize your website for voice search and stay on top of the game? Keep reading!

Read more