Author: Gosia

Properly established business goals are a very important element of every effective Google Ads campaign. What is conversion and how to determine your goals? Why is it worth to measure and track them? How can you calculate conversion rate in your campaigns? Keep reading our today’s entry to find the answers.

When creating a Google Ads campaign, choosing the right keywords makes a big difference. It’s worth to take into account, however, that there are different keyword match types to select from. What exactly are these types and which one is going to be the best choice for your campaign? Here’s your answer.

Google’s online advertising platform was launched on October 20, 2000. Since then, many myths have grown up around Google Ads and this in turns means that entrepreneurs often misuse the potential of their brands, burn budgets or even completely give up their Google Ads campaigns. Below you can see the top 16 myths about Google Ads. Keep reading our article to find out if any of these issues hamper your business.

Are you wondering how to grant access to your Google Ads account? Which level of access should you choose? And what if you decide to change agency but the current one refuses to transfer ownership of the account? As a SEM agency we hear a lot of such questions from our customers. In today’s article, we provide you with the answers.

What’s the influence of a landing page on Google Ads campaigns? Can it be optimised better, and increase the effectiveness of your ads? Here are the answers.

Are you considering allocating some of your marketing budget funds to Google Ads? Perhaps you heard this and that, and you see some potential there, but you are still having second thoughts – ‘are Ads going to work for my business’? Keep reading this entry – here we’ll highlight the most important benefits of running Google Ads campaigns.

Among core online marketing methods and tools, Google Ads in particular, remarketing is surely here to stay. If you want to know more about it, keep reading to learn how to include remarketing in your website promotion.