Author: Agnieszka

How to Create Professional Graphics? Secrets of GDN Banners

How to Create Professional Graphics? Secrets of GDN Banners

How to design image advertisements that attract users’ attention, break through the information overload and banner blindness? This is a moment when all the information concerning basic graphic rules comes in handy. In today’s article you’ll learn how to create effective online graphics, tailored particularly to GDN banners in Google Ads. Keep reading!

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Defeated by a Computer. Artificial Intelligence and Google

Defeated by a Computer. Artificial Intelligence and Google

“The future is now” – this phrase has been repeated like a mantra for a few years. It can be observed with the naked eye that technology and artificial intelligence are developing at an incredibly fast pace. In today’s blog post you will find out what machine learning is and why it’s constantly being developed.

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Personalizing Your Facebook Ads

Personalizing Your Facebook Ads

Today, Facebook is one of the most important mediums for online advertising. As the competition operating on this platform is getting bigger every year, it’s worth spending some time to fine tune your advertisements published there. In today’s article you’ll find out why user personas are so important and how to create them. You’ll also learn the secrets of effective advertising and creative management.

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Google Is Tracking You all the Time. Do You Know What It Knows About You?

Google Is Tracking You all the Time. Do You Know What It Knows About You?

Technology has been present in your everyday life for quite a long time. It provides you with entertainment and helps to organize the day or perform work duties. Unfortunately, still very few people realize that a lot of data left on the Internet isn’t anonymous. So, do you know what Google knows about you? Our today’s entry will surely answer all the questions that bother you.

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Negative Keywords in Google Ads

Negative Keywords in Google Ads

Keywords are an indispensable element of running a Google Ads campaign, however negative keywords turn out to be equally important. Keep reading our today’s entry to learn everything you need to know about negative keywords, their significance in Google Ads and their impact on the most important indicators such as CTR or conversion rate.

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