Category: SEO Tools

Assisted Conversions. Google Analytics Guide

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| Author: Klaudia | Comments (1)
Assisted Conversions. Google Analytics Guide

Increased visibility in search results and website traffic – that’s certainly what every website owner wants to achieve. However, it is only a way to reach the most important goal, that is, conversion. If you want to continuously monitor whether all your goals have been achieved, you can use conversion and assisted conversion reports as well as an attribution model comparison. Let’s find out why it is so important and what to pay attention to.

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5 Fundamental Google Search Console Functions

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| Author: Matt Calik | Comments (1)
5 Fundamental Google Search Console Functions

Are you planning a SEO campaign aimed at increasing visibility in the search results and organic traffic? In this case, Google Search Console is an absolute must-have. SEMrush, Ahrefs, and other commercial SEO tools are great, I am not going to argue with that, however, remember that they are nothing compared to this great free tool offered by Google. In this article, I present the most fundamental Google Search Console functions that can take your website to a completely new level. Let’s discover them!

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Keywords – 10 Useful Tools Supporting Keyword Research

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| Author: Delante | Comments (2)
Keywords – 10 Useful Tools Supporting Keyword Research

How to choose keywords appropriately? It’s worth devoting some time to this area as properly selected phrases can improve your positions in the SERPs. The Internet abounds in numerous useful tools that facilitate and accelerate this process. Today we’re going to discuss 10 of them.

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How to Track Conversions? Google Analytics Guide

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| Author: Aleksandra | Comments (1)
How to Track Conversions? Google Analytics Guide

What is conversion? In a nutshell: it occurs when a user on your website performs a desired action. There are many examples of conversions: buying a product in an online store, filling in a registration form, or subscribing to a newsletter. How to measure the conversion rate? Read this Google Analytics guide and learn more!

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Traffic Sources. Google Analytics Guide

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| Author: Delante | Comments (2)
Traffic Sources. Google Analytics Guide

Identifying the traffic sources on your website allows you to measure the effectiveness of your marketing campaigns. Investing in SEO, paid ads, affiliate programs as well as activity in social media – all this contributes to the statistics presented in the Google Analytics traffic reports. Read more!

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Best Link Building Tools in 2022

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| Author: Matt Calik | Comments (1)
Best Link Building Tools in 2022

Backlinks are one of the main Google ranking factors… That’s the fact that we’ve all known for so long. I think we all realize how important it is to have high-quality incoming links from strong and non-spam domains. But how to conduct proper analysis and research of backlinks so that your link building strategy is absolutely top-notch and, what’s even more important, effective? Luckily, there are several SEO tools to help you with that. In this article, I present the best, in my opinion, link building tools I use in my daily work. So let’s get down to business!

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Google Analytics Account Structure – the Ultimate Guide

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| Author: Klaudia | Comments (1)
Google Analytics Account Structure – the Ultimate Guide

Google Analytics is the most popular online tool used to analyze statistics of websites, mobile apps and devices. It doesn’t really matter whether you’ve already encountered this tool or whether you’re just beginning your analytical adventure. It’s worth taking a closer look at its account structure. Thanks to it, benefiting from the possibilities offered by Google Analytics will be much easier and safer.

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How To Use Heatmaps For SEO Strategy

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| Author: Matt Calik | Comments (1)
How To Use Heatmaps For SEO Strategy

A heatmap is a very handy SEO tool that paints a picture of your website user activity, by measuring activity in graphic or color form. Heatmaps are used by SEO specialists to study visitor activity on a website or specific page, knowing where users have clicked more on a page or how far down the visitors have scrolled a page. A heat map uses a warm-to-cool color range to show you which parts of a page receive the most attention and therefore gives ideas on how to improve your page structure or visibility. We’ll share how you can effectively use heatmaps for your own SEO strategy.

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How to Get More Google Reviews and Why Are They Actually Important?

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| Author: Delante | Comments (3)
How to Get More Google Reviews and Why Are They Actually Important?

Google My Business is doing its best to become another platform where users can share their opinions about companies, restaurants, hotels, and other places they visit. Google reviews affect both brand recognition and SEO of your company’s listing and website. Comments and ratings concerning your business strongly influence the purchasing decisions of your potential customers.

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