In a crowded digital landscape where content is king, we are all required to step up our game when it comes to content creation and blogging. In short, we should all aspire to create the best, optimized content for search engines and to drive our businesses forward. These content optimization tools will make it much easier and efficient.
Read more
Keep your friends close but your competitors closer… When it comes to SEO, this saying is absolutely true. If you want your website to succeed in the search engine, which will result in increased web traffic, conversion rate and revenue, you must track your competitors on a daily basis. How do you do that? Check today’s article for useful tools!
Read more
Tracking the performance of your website is crucial for achieving better results. An insight into proper website stats allows you to react when there are elements that need to be improved and detect fair strengths of your site. In today’s entry, you’ll find out what website tracking tools are best to stay ahead of the curve!
Read more
Data is necessary to make the right decisions. When it comes to e-commerce shops, the data concerning transactions is the most important piece of information. In order to take full advantage of the benefits of web analytics, you need to properly configure your e-commerce tracking in Google Analytics.
Read more
Do you want to analyze organic traffic to your site? Do you wonder whether users enter your website by clicking on paid search results? Or maybe you wish to find out whether conducted SEO activities bring satisfactory results and increase interest in your page? If you’ve answered “yes” to at least one of the above questions, then our today’s article is definitely for you.
Read more
In this entry we share the best tools for SEO professionals that will be extremely valuable this 2020. Click here to learn more about each SEO tool & scale up your game.
Read more
Sessions, users, pageviews… feeling lost because of all the terms defining your website traffic? As it’s sometimes difficult to find a difference between the abovementioned elements, we’re here to help you. Today we’re going to focus on web sessions as they’re responsible for the greatest confusion in the Google Analytics glossary.
Read more
Let’s try to recall how it all worked at the university – maybe it’s not the best time to do so, given that we’re in the middle of the exam period, but this association is soon going to make sense. So, in order to learn more effectively from one’s notes, many students marked the most important information with colourful highlighters. Different types of information were highlighted with a specific colour, which made it easier to connect the dots and thus, remember more. The aim of introducing Google Data Highlighter to your website is basically the same.
Read more
Website SEO consists of many factors which aim to improve site visibility in search results. One of the mentioned factors is domain authority (DA) worked out by Moz, which simply means the search engine ranking score. During analyzing a website, Moz’s algorithm takes many parameters into consideration and determines the competitiveness of the entire domain. Now, you will learn what exactly the domain authority is and what is its role. Keep reading!
Read more
Setting up and maintaining a regular pattern of activity on a Google My Business account is the cornerstone of online marketing. Thanks to it, you can promote your business, appear on Google Maps and be ranked higher in the local search results.
Read more
