Category: Technical SEO

Every SEO specialist needs to deal with duplicate content on a regular basis. Sometimes, it turns out that inappropriate use of the so-called trailing slash, i.e. a slash placed at the end of a URL is the reason behind the problem. In today’s entry, we will discuss what is trailing slash and does trailing slashes matter for SEO in more detail to determine how the presence of a trailing slash in URL affects the emergence of duplicate content.

If you want to ensure appropriate visibility of your website, make sure that it’s indexed by Google robots. For this purpose, it’s also important to focus on the crawl budget to improve your website’s indexing and positions in the search results. Keep reading to find out what to do to effectively optimize your crawl budget!

Every person who has ever dealt with SEO will tell you that it’s not only about on-site activities. The process comprises a lot of off-site actions and the ability to obtain external links to the site is its main part. The most common categorization of links speaks about dofollow and nofollow ones. But how to apply them to improve your website’s positions?

Planning to introduce a top-notch and effective SEO campaign? In this case, you need to consider what activities you will introduce on-page and off-page. But is that all? Of course, not!

Currently, questions asked in FAQ sections are supposed to be displayed directly in the search results. Keep reading our article to find out how to properly implement FAQ Schema markup on your website to benefit from this solution.

If you plan to create a website, the first step you need to take is to select your server. From the very outset, it’s worth pointing out that this decision will have a significant impact on numerous factors such as your page loading time. So what exactly are servers? Do they affect the SEO process? What should you focus on when making the decision? Keep reading to learn the answers to these questions.

One of the two most popular ways of displaying and loading content on websites is the infinite scroll. This is, besides pagination, a way of loading a website, thanks to which users can navigate straight to the next products, categories, and articles, e.g. on a company blog. Keep reading to find out more about this solution and learn how to make infinite scroll SEO-friendly!

There are many reasons why it might be necessary to redesign a website. In most cases, it’s done to match the current trends, tailor the page to mobile devices, data updates, or product/service range. Usually, when talking about a website redesign, we mean rather serious changes, therefore, it’s worth knowing which site elements need to be taken into consideration to prevent decreases in traffic.

Navigation through a website can be one of the factors that lead to conversion. There are many options to choose from, but in today’s entry, you’ll learn something more about Faceted navigation. Keep reading!