Category: Technical SEO

There are different types of website migrations. The most common ones include migration from hosting to another hosting, from CMS to another CMS or from one domain to another. Website migration can also be about changing the address of your site, its platform, structure, content, design and so on. The way you carry out the migration is particularly important when it comes to SEO because it may significantly influence the visibility of your website in the search results.

Changes in the structures of URLs, errors resulting from deleting subpages and duplicate content because of the same texts published at different addresses, for example after implementing SSL, can negatively affect how the search engine assess the website. But above all else, hindered access to content discourages users. That’s why it’s worth using redirects in order to make browsing the website easier.

Online shopping with hundreds or even thousands of goods can be really tiresome, just like searching the shelves in a shop to find a particular product that you aren’t even sure where to look for. That’s the moment when product filters come in handy – thanks to them you can easily find the necessary item. In our today’s article you’ll find out how to correctly index product filters so that they positively influence SEO.

Selling goods is the primary goal of every online store. However, just as in the case of brick and mortar shops, a given product may sometimes be unavailable in an assortment of online shops. If a particular item isn’t accessible, a customer comes to a shop and simply doesn’t have the opportunity to purchase it. However, there is a slight difference when we consider online stores because even if products are unavailable, they’re still displayed on the website and visitors can choose to buy them. In our today’s entry, you’ll find out what to do if there’s a product unavailable and how not to lose the valuable traffic that led to a specific subpage.

Categories and tags are two independent, different as chalk and cheese systems of organizing content on your blog. They can be used simultaneously, nevertheless, if you do it in an ill-considered way, you may encounter problems with visibility in search engines.

Did you ever hear of lazy loading seo? The slow page loading speed is a real nightmare for everyone who above all appreciates the quick access to the site. In modern world, also this online world, speed counts – fast information delivery, quick reactions and fast page loading. In the era of the Internet, the well-known saying that time is money takes on a whole new meaning. According to the data provided by Google, a website that loads longer than 5 seconds is exposed to as much as 40% decrease in conversion rate.

Duplicate content has never been appreciated, neither in the real, nor in the online world. Google robots detect any illegitimate content fast and may impose a manual penalty on websites that don’t live up to the standards. This, in turn, may lead to a significant decrease in the search engine rankings. That’s two steps from a heavy traffic loss. One way to fight on-site content duplication is canonicalization. Can canonical tags be applied on your website and how to benefit from them? Keep reading!

Professional website optimization makes it possible to rank high in search results. The ability to build user and SEO-friendly URL is the cornerstone of effective on-site activities. How to structure a friendly link and what should it look like? Keep reading our entry to discover answers to these and other questions!

Internal links are one of the crucial on-site elements that require SEO optimization, and have a significant impact on Google positions. Although often overlooked, proper internal linking can bring numerous benefits to companies. What are internal links? What mistakes should you avoid? And how do you optimize these elements? Keep reading to discover answers to these and other questions!

Designing an e-commerce site or a business website, there are ready-made CMS templates to make it all really simple – nevertheless, even if we decide on using one, still one needs to mind website navigation. Only how to design the website navigation menu to secure both human and Google crawlers, robots or spiders usability?